John Libbey Eurotext

L'Orthodontie Française

MENU

Google Reviews: a descriptive study of 700 orthodontic practices Volume 92, issue 1, Mars 2021

Figures

  • Figure 1
  • Figure 2

Tables

Authors
1 Département d’orthodontie, Faculté d’Odontologie, rue Guillaume Paradin, 69372 Lyon cedex 08, France
2 Unité Fonctionnelle d’Orthopédie Dento-Faciale, Centre de Traitements Dentaires, Hospices Civils de Lyon, 6-8 place Depéret, 69365 Lyon cedex 03, France
* Correspondance

Introduction

As it is the case in the medical sector, Google reviews of orthodontic practices are on the rise.

Objective

The main objective of the study was to describe the internet ratings and opinions on orthodontic practices in France. The second objective was to test the factors that influence the number of reviews and the overall rating.

Material and Method

We conducted a descriptive study on Google reviews, on 700 specialists in orthodontics in mainland France.

Results

87% of offices got at least one review on Google. An office receives an average of 9.6 comments; 63.6% of reviews are associated with comments; 10.8% of opinions receive a response from practitioners. The average number of stars is 4.1 (+/- 0.7) out of 5. Four types of comments are significant in the context of a multivariate analysis: monetary considerations, the level of hygiene felt, temporal parameters (punctuality…) and the setting of the office. Opinions regarding therapeutic assessments, even though they are the most frequent, only concern 40% of the comments. The socio-economic level of the city, the population density and the concentration of practices are not explanatory factors for the number of reviews or the average rating. A comment related to punctuality or fees lowers the grade.

Discussion

Opinions are given spontaneously and do not necessarily reflect patient satisfaction.

Conclusion

A comparative study of the patient actual satisfaction with the average rating on Google could be interesting.