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 Printable version |
Scaling up Fair Trade: an empirical reality. Local analysis of the evolution of two associations in Burgundy |
Cahiers Agricultures. Volume 19, Number 1, 11-5, Numéro spécial 1 : Le commerce équitable en question, Étude originale
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 Résumé
Article gratuit
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Author(s) : Matthieu Gateau |
Summary : Since early 2000, French Fair Trade (FT) has been experiencing spectacular growth and is coming out of its confidential status. In local branches of national organizations promoting FT âÂÇ“ e.g. Artisans du Monde and Max Havelaar âÂÇ“ such growth manifests itself through a variety of forms (multiplication, diversification and specialization of work, sales, etc.) and involves a kind of professionalization that ultimately contributes to reshaping these organizations. Through carrying out a case study of two local groups âÂÇ“ Artisans du Monde and Equi’Max âÂÇ“ in Dijon (Burgundy), the paper sheds light on the multiple organizational adaptations that these groups are experiencing in this new phase of growth. Examining the formalization of the internal organization (new boards) to the experimentation of new recruitment procedures and the training of volunteers for activities requiring more professional skills, this paper shows the scope and the repercussions of the new visibility of FT. |
Keywords : economy and rural development, processing, marketing |
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