John Libbey Eurotext




Preferences of urban consumers and the production and marketing of chickens in Morocco
Cahiers Agricultures. Volume 13, Number 1, 75-8, Janvier-Février 2004 - L’alimentation des villes, Note de recherche
Résumé Article gratuit
Author(s) : Gilles Sarter
Summary : In Morocco, intensive poultry production increased from 6,600 tons in 1969 to 180,000 tons in 2002. Since 2002, battery hen ‐‐ commonly called roumi ‐‐ is the main meat consumed by Moroccans. On the other hand, free‐range hen ‐‐ commonly called beldi ‐‐ have a higher commercial value. In this article, we examine the relationship between consumers‘ preferences, production systems and the marketing of beldi and roumi chickens. In a first part, we try to explain why consumers from Rabat consider beldi chicken as "authentic", and roumi chicken as "artificial". In the second part, we examine the ability of the consumers to identify both chickens at the time of their purchase. Finally, we show how the consumers‘ preferences influence the production and marketing of chicken.
Keywords : Livestock Farming\; Processing, Marketing\; Food, Consumption, Nutrition.

Preferences of urban consumers and the production and marketing of chickens in Morocco